Expertise: Recycling, and Countering Misinformation in the Media
The waste world is complex and hidden from view, which means the media often draws the wrong conclusions about how things work, to the detriment of the industry and society at large. Gretchen K Carey is an established subject matter expert in the world of recycling and regulatory waste compliance who focuses on working with the media to improve waste world knowledge.
Over the last 5 years she has spoken out for better recycling industry transparency in order to counter the misinformation in the media on the topic, and allow people to see it for themselves. Appearing in local news and giving tours of recycling facilities are two ways Gretchen and MassRecycle have bolstered local confidence. Nationally, she has led the charge in encouraging the industry to open its doors to the public.
In the News:
Boston 25 News Common Mistakes can Cause Big Problems
WBZTV Boston Question Everything: What Can You Recycle?
Boston Globe The Ins and Outs of Recycling All those Supermarket Plastics
Waste Dive Magazine Republic Services and Massachusetts MRF
WHDH TV7 7 Investigates Where Does Recycling Actually Go?
Working with the Media:
New York Federation Conference, May 2025, Speaker at the Suzanne Lalonde Institute Session: Telling our Story- Being a Resource to the Media
Maryland Recycling Network Recycling Works: Gain Community Support By Telling the Real Story
Resource recycling Magazine MRN Gives Tips on Countering Misinformation